What is Digital Marketing
Refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service.
Why Digital Marketing?
Reach a larger audience
Target specific demographics
Increase brand awareness
Measure ROI (Return on Investment)
Cost-effective compared to traditional marketing methods
Types of Digital Marketing:
Search Engine Optimization (SEO)
Increase website visibility on search engines
Improve website traffic and engagement
Pay-per-click Advertising (PPC)
Advertise on search engines or social media platforms
Pay only when someone clicks on your ad
Social Media Marketing
Promote products or services on social media platforms
Build brand loyalty and engage with customers
Send personalized emails to subscribers
Nurture leads and build customer relationships
Create valuable content (blog posts, videos, etc.) to attract and engage potential customers
Improve website traffic and lead generation
Digital Marketing Metrics to Measure:
Number of visitors to your website
Percentage of visitors who take a desired action on your website
Cost of acquiring a lead through digital marketing efforts
Return on Investment (ROI)
Measure the effectiveness of digital marketing campaigns by comparing the cost of the campaign to the revenue generated.
By utilizing digital marketing strategies, businesses can reach a wider audience, improve brand awareness and measure the effectiveness of their campaigns in real-time.
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