What is Google Ads?

Google Ads is an online advertising platform created by Google. It allows businesses and individuals to create ads that appear on Google's search engine results pages (SERPs) and other websites that are part of the Google Display Network.

Google Ads uses a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ad. Advertisers set a budget for their campaigns and bid on keywords related to their products or services. When someone searches for one of these keywords on Google, the ad may appear above or below the organic search results.

Google Ads offers a wide range of ad formats, including text ads, display ads, shopping ads, video ads, and app ads. Advertisers can target their ads based on factors such as location, language, demographics, interests, and behavior. They can also set bidding strategies and ad schedules to optimize their campaigns for maximum ROI.

Google Ads provides a variety of performance metrics to help advertisers measure the effectiveness of their campaigns, such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Advertisers can use this data to refine their targeting, bidding, and messaging to improve their results over time.

Overall, Google Ads is a powerful tool for businesses and individuals who want to reach potential customers online and drive traffic, leads, and sales to their website or app.