What is Performance marketing?
Performance marketing is a type of online marketing that focuses on driving specific actions or conversions, such as sales, leads, downloads, or sign-ups. In performance marketing, advertisers pay publishers, such as websites or social media influencers, based on the performance of their advertising campaigns. This means that advertisers only pay for the specific actions they are trying to drive, rather than paying for impressions or clicks.
Performance marketing typically involves the use of affiliate marketing or CPA (cost per action) advertising. In affiliate marketing, publishers promote an advertiser's product or service to their audience, and are paid a commission for each sale or lead they generate. In CPA advertising, advertisers pay publishers based on a specific action taken by the user, such as filling out a form or downloading an app.
Performance marketing is a measurable and cost-effective way for advertisers to drive specific actions or conversions, and allows them to track the return on investment (ROI) of their advertising campaigns. It also allows publishers to earn revenue by promoting products or services that are relevant to their audience.
Recent Posts
See AllDigital marketing refers to the use of digital channels and technologies to promote and sell products or services. There are many different methods of digital marketing, some of the most common ones i
Marketing is a broad field that involves promoting, selling, and distributing products or services to customers. There are various factors that contribute to the success of marketing efforts. Some of
Marketing, advertising, branding, promotion, and sales are related but distinct concepts in business. Here are the differences between each: Marketing: Marketing is the overall strategy and process of
