Case Study: Boosting cult.fit's Local Visibility

### **Cult.fit Achieves 551% Surge in Google Business Profile Traffic with Strategic SEO Overhaul**

**Client:** Cult.fit

**Industry:** Health & Fitness

**Service:** Local SEO & Google Business Profile (GBP) Management

**Agency:** Infidigit

**Timeframe:** 9 Months

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#### **Executive Summary**

Cult.fit, a leading holistic health and fitness brand, partnered with Infidigit to enhance its local search presence across its 130+ centers in India. Facing challenges with inconsistent and under-optimized online listings, the brand sought to increase inquiries, footfalls, and overall local visibility. Through a meticulous audit and a targeted three-pillar strategy focused on Google Business Profile optimization and citation building, Infidigit drove a **551% increase in website visits** and a **209% rise in search impressions** within just nine months.

#### **The Client: cult.fit**

Cult.fit is a premier health and fitness brand offering a comprehensive ecosystem of online and offline services, including physical workouts, mental wellness, healthcare, and nutrition. A pioneer in e-fitness, cult.fit operates a extensive network of gyms across India and has established itself as a dominant force in the industry.

#### **The Challenge: Inconsistent Listings Hindering Local Growth**

With over 200 fitness centers, cult.fit needed to capitalize on Google's role as the primary discovery platform for potential customers. Their existing Google Business Profiles suffered from critical issues that suppressed local visibility and hampered growth:

* Inconsistent or missing NAP (Name, Address, Phone Number) data.

* Unoptimized categories, descriptions, and attributes.

* Missing website URLs, photos, and opening hours.

* A lack of review generation and GBP post activity.

These inconsistencies created a poor user experience and prevented cult.fit from appearing prominently in local "near me" searches and the coveted Google Map Pack.

#### **Our Objectives**

The primary goal was to dramatically increase traffic and conversions through their Google Business Profiles. This was broken down into key performance indicators:

1. **Increase GBP-driven Website Visits**

2. **Boost Local Search Visibility & Impressions**

3. **Improve Map Pack Rankings** for competitive fitness keywords across all locations.

#### **Our Solution: A Strategic Three-Pillar Approach**

Infidigit deployed a comprehensive local SEO strategy to clean, optimize, and amplify cult.fit's online presence.

**1. Comprehensive GBP Audit & Cleanup**

We began with a deep-dive audit of every location's profile, identifying and rectifying critical errors:

* Standardized NAP information across all profiles.

* Optimized business categories and attributes for relevance.

* Corrected opening hours, pinned locations, and service areas.

* Added missing website URLs and enriched profiles with high-quality photos and videos.

**2. Strategic Optimization of Multiple Listings**

Beyond cleanup, we proactively enhanced each profile to maximize visibility:

* Crafted keyword-rich business descriptions.

* Implemented a consistent posting schedule for sales, events, and updates to ensure profile freshness.

* Established a structured strategy to generate and respond to customer reviews, building trust and adding relevant keyword content.

**3. Aggressive Local Citation Building**

To establish authenticity and dominance in local search results, we executed a four-step citation strategy:

* **Analysis & Cleanup:** Identified and corrected inconsistent existing citations.

* **Discovery & Building:** Researched and secured listings on over 100 high-authority general and niche fitness directories (e.g., Justdial, Sulekha) for each location.

* This process validated cult.fit as a legitimate business across the web, significantly boosting local authority.

#### **The Remarkable Results**

The data-driven strategy delivered transformative growth in under a year, significantly surpassing the primary objective.

* **+551%** Increase in Website Visits from Google Business Profiles

* **+209%** Increase in Search Impressions

These results translated into a substantial increase in local membership inquiries and center footfalls, solidifying cult.fit's position as the most visible fitness brand in local search results across India.

**Timeframe:** May 2021 - February 2022

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